How it began

It all started with a promotion. To celebrate, I was finally going to let myself buy a necklace I had been coveting for some time. While it was a simple design, I had a specific budget and materials in mind. Despite hours of searching and thousands of Instagram ads, I couldn’t find my dream piece.

So I created Alva, an everyday fine jewelry line for women who know exactly what they want. As trusted advisers, we guide customers in material and gemstone choices to bring their visions to life. Fine jewelry is an investment, and customers shouldn’t settle for less than their vision.


Kinsey Hart

Founder & CEO